Click Forensics Names Kevin Embree to Board of Advisors
SAN ANTONIO, Texas – September 13, 2006
– Click Forensics™, LLC, which runs the search advertising industry’s
largest independent click fraud reporting service – the Click Fraud
Network™ (www.JoinTheNetwork.com),
today announced that Kevin Embree, former head of Anti-Phishing
Industry Initiatives for eBay, Inc., has joined the Click Forensics
board of advisors. In his new advisory role, Mr. Embree will represent
the company and the 2,500 members of the Click Fraud Network on the
development of pay per click measurement guidelines and standards as
part of the recently announced Interactive Advertising Bureau (IAB)
Click Measurement Working Group of which Click Forensics is a member.
“I’m
energized to be working with Click Forensics and the members of the
Click Fraud Network on the development of industry click measurement
standards with the IAB,” said Kevin Embree. “As industry-wide click
fraud standards are discussed and developed, we’ll continue to work
closely with buyers and sellers of pay per click advertising to
prevent, detect and mitigate invalid click behavior in order to provide
transparency and restore advertiser trust in the pay per click (PPC)
model.”
Similar to the detection of
invalid clicks and click fraud scams, Mr. Embree has focused on online
identity and the real-time detection of suspicious and fraudulent
behavior for large-scale, global trading platforms for the past seven
years. Most recently he led eBay’s anti-phishing industry initiatives,
working closely with eBay, PayPal, Skype and industry leaders, such as
Yahoo, Google, AOL, Microsoft, Dell, MarkMonitor, Earthlink, Symantec,
McAfee, IronPort, and Verisign, to identify and implement global
anti-phishing solutions. During his tenure with eBay, Mr. Embree also
spearheaded research and development related to global security and
risk management for the company’s marketplace policy and rules
enforcement, copyright and trademark issues, and online safety and
fraud.
Before joining eBay, Mr. Embree
held senior management positions with web-services pioneer, Kurion, and
InfoGlide Software Corporation, which was focused on fuzzy search and
similarity scoring for enterprise identity and risk management. He also
worked with Electronic Data Systems (EDS) for eight years, where he
served in key software development and product management positions.
“We
are thrilled to have someone with Kevin’s depth and breadth of
experience developing solutions and industry standards for combating
online fraud join our team,” said Tom Cuthbert, president & CEO of
Click Forensics. “He will help with one of the most important battles
in e-commerce today – successfully overcoming the growing problem of
click fraud. Our Network members and the online advertising industry as
a whole will have a powerful advocate in their corner when it comes to
defining related click fraud measurement standards.”
About the Click Fraud Network
More than 2,500 advertisers and agencies are currently members of the
Click Fraud Network, which is the first and largest independent
third-party service dedicated to helping advertisers, agencies and
search providers monitor online advertising campaigns for click fraud
free of charge. The network is comprised of a representative
cross-section of online advertisers and interactive advertising
agencies including Fortune 500 companies, such as some of the world’s
largest retailers, travel sites, financial services firms and
pharmaceutical companies. Advertisers and agencies who wish to monitor
online pay per click advertising campaigns of up to 100,000 clicks per
month free of charge, can sign up for the Click Fraud Network at www.JoinTheNetwork.com.