Tom Cuthbert, President and CEO of Click Forensics will be participating in a panel discussion at the Search Engine Strategies 2007 conference held in Toronto, Canada. The panel will be discussing the types of click fraud while offering best practices on how to protect your pay per click campaigns and accurately audit your PPC traffic.
Tom will be joined on the panel by:
- Shuman Ghosemajumder, Business Product
Manager, Trust & Safety, Google, Inc.
- Jeffrey K. Rohrs, VP, Agency & Search
Marketing, ExactTarget
- Joseph Milana, Chief Scientist, R&D, Fair Isaac Corporation
- Martin Byrne, YSM Canada National Director, Yahoo!