Click Fraud Network

The Click Fraud Network is a community of online advertisers, agencies and search providers working together to discuss ideas, share best practices, and work closely to develop industry standards and solutions to the click fraud problem. Click Fraud Network members receive free basic access to Click Forensics click fraud reporting system which provides campaign reports detailing click fraud threat level by keyword and search provider. Additionally, the Click Fraud Network publishes aggregate data using the Click Fraud Index. This information helps members identify trends and communicate with each other about this growing issue. Join today and help us work together to solve the click fraud problem.
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Advertisers should never pay for traffic from bots.

The Department of Justice and FBI released results yesterday of their ongoing cyber crime initiative to disrupt and dismantle “botherders” and "botnets" and have identified over 1 million new victim computer IP addresses.

OPERATION BOT ROAST is a national initiative and the FBI is working with industry partners, including the CERT Coordination Center at Carnegie Mellon University, to notify the victim owners of the computers.

The FBI defines a botnet as "a collection of compromised computers under the remote command and control of a criminal “botherder.” Most owners of the compromised computers are unknowing and unwitting victims. They have unintentionally allowed unauthorized access and use of their computers as a vehicle to facilitate other crimes, such as identity theft, denial of service attacks, phishing, click fraud, and the mass distribution of spam and spyware. Because of their widely distributed capabilities, botnets are a growing threat to national security, the national information infrastructure, and the economy."

Click Forensics closely monitors bots and botnets engaged in click fraud activity against online advertisers - as this activity is not always detected by search engines such as Google, Yahoo, and MSN.  Our scientists and analysts monitor and identify suspicious ad click patterns each week which involve bots, botnets, and click farm related IP addresses.

Bots and botnets are not new to online fraud or to click fraud activity - but they do evolve and attempt to avoid detection in order to maliciously click on advertiser ads and profit using the content networks.

Kevin Embree
SVP, Product Strategy
Click Forensics

Published Thursday, June 14, 2007 5:13 PM by Kevin Embree

Comments

 

Kevin Embree said:

If you are interested in determining to what extent click fraud bots are attacking your online ad campaigns, visit Click Forensics at http://www.clickforensics.com and request a product demo and Click Quality Audit of your online campaigns.

June 15, 2007 8:06 AM
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