Click Fraud Network

I am a new member of the Click Fraud Network blog, and I would like to take this opportunity to introduce myself and give an overview of the work I will be doing on the network’s blog.

My name is Neil Matthews, and I am an independent click fraud consultant.  I am 36 and I live in Newcastle, a small city in the north east of England near the Scottish border.

What Is My Task?

In short, I am taking up the baton and developing this blog to help create more of an open forum of discussion for everyone interested in this industry.  I hope to encourage and interest users of the click fraud network to share their comments.

I am here to write posts and develop a community on the blog, this frees up the time of the click fraud network staff to do what they do best i.e. develop and maintain systems to identify your click fraud.

As previously mentioned, I am an independent consultant, I do not work for the click fraud network or it’s parent company Click Forensics, so I feel I can report on developments within the click fraud arena without any bias.

What I Think a Blog is For?

I think a blog should be treated as a conversation.  I will present the articles and invite you to participate in the talk by leaving comments.  The only requirement that you need to leave comments, is to be a member of the network.  This is completely free so I would encourage anyone with an interest in click fraud and low quality clicks to join.

Click fraud is a hot topic, many people are even denying it is a problem at all.  I welcome debate, but I ask anyone who comments to use respectful language or risk having their comments moderated.

A recent posting about click fraud on Techcrunch (the blog discussing web 2.0 startups and developments) brought about some harsh and unpleasant language.  I hope this will not occur here.

What Feedback Would I Like?

Ask me questions, post suggestions, in short engage with the conversation.  The more you put into it, the more we will all get out of it. 

A key metric I will be using to see if the blog is developing correctly is RSS subscription rates, if you would like to be automatically notified of new posts or new comments, please click on the e-mail or RSS subscription links in the top right sidebar.

What will you expect from me?

I will be writing posts about developments in the click fraud arena, developments here at the click fraud network and also any relevant developments in the wider pay per click space.

I will be posting two to three times a week.  These posts will range from pillar articles which will describe the fundamentals of click fraud for new members of the network, tips on using the software and more general news on the click fraud arena.

An important point to note is that my posts will be independent of any click fraud supplier.  I aim to talk about the problem, not who has the best tool to solve that problem.