Click Fraud Network

June 2008 - Posts

• Ad Network Quality - a busy week!

  Just last week, I served as a panelist on a Search Marketing Now webcast titled: "Ad Networks Best Practices: Keeping Your Advertisers Happy.” Dana Todd, the CMO of Newsforce.com and President Emeritus of SEMPO, joined me and we covered the topic of quality Read More... Posted Monday, June 23, 2008 4:14 PM by tomcuthbert | 1 Comments

• Case Study - Sometimes It Ain’t Click Fraud

  Reproduced with the permission of Neil Matthews. Originally posted at http://www.clickqualityconsultant.com/index.php/2008/06/11/case-study-sometimes-it-aint-click-fraud/ I was recently working with a client based in the US who had seen a massive increase Read More... Posted Friday, June 13, 2008 4:57 PM by admin | 0 Comments

• Is Your SEM Manager a Robot?

  Recently, many advertisers received an “exciting announcement” in their Adwords accounts. Google announced that its new Automatic Matching feature is rolling out in a new expanded beta format. Automatic Matching has been enabled for some advertiser’s Read More... Posted Tuesday, June 10, 2008 10:35 PM by mgraham | 1 Comments

• In Defense of the Brand

  Advertiser brands are being used against them. This week's Wall St. Journal had an excellent article about “Piggybacking” . (No they are not referring to throwing a kid on your back and jumping around the yard!) This piggybacking is a form of brand infringement Read More... Posted Friday, June 06, 2008 3:16 PM by Tom Cuthbert | 0 Comments