Just last week, I served as a panelist on a Search
Marketing Now webcast titled: "Ad Networks Best Practices: Keeping Your
Advertisers Happy.” Dana Todd, the CMO of Newsforce.com and President Emeritus
of SEMPO, joined me and we covered the topic of quality in ad networks. In the
webcast, Dana talked about best practices for ad networks and how they can
manage traffic quality and value for their customers. Transparency between
search engines, ad networks and advertisers was discussed as a key component to
helping the industry solve the quality issue. You can listen to the webcast
here: http://w.on24.com/r.htm?e=110035&s=1&k=E83F975540391F45DFADD705744AA212&partnerref=CFS.
On a related note, earlier last week InfoWorld’s Paul
Venezia published a poignant article that stands as another example of why we
need more transparency in the industry. He discusses Google’s apparent silence
on why some of Paul’s web sites were recently kicked out of the AdSense
publisher network. Like many others in the industry, Paul is in the dark on his
standing with Google.
http://weblog.infoworld.com/venezia/archives/017511.html