Click Fraud Network

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• Pay-Per-Action (PPA) Does Not Escape Fraud

  Google recently announced the global expansion of it's new PPA program available to select adwords advertisers. For those unfamiliar with this terminology, PPA means pay-per-action, also called CPA, cost per action. Participants pay for traffic delivered Read More... Posted Tuesday, June 26, 2007 3:38 PM by Lori Weiman | 2 Comments Filed under: click fraud, Google, click fraud network, pay per action, CPA, PPA, CPC, fraudster

• Tom Cuthbert on Click Fraud at Search Engine Strategies 2007 Canada

  Tom Cuthbert, President and CEO of Click Forensics will be participating in a panel discussion at the Search Engine Strategies 2007 conference held in Toronto, Canada. The panel will be discussing the types of click fraud while offering best practices Read More... Posted Wednesday, June 13, 2007 8:42 AM by Paul Leury | 0 Comments Filed under: click fraud, Google, Yahoo, Search Engine Strategies, ppc, pay per click, Fair Isaac

• Profiting from Click Fraud

  A day or so ago, Shuman Ghosemajumder from Google posted two blogs on his personal site questioning Click Forensics data, methodologies and motivation. While it is really unfortunate that we have to take time to address these issues, I will. It is unfortunate Read More... Posted Sunday, February 04, 2007 10:57 PM by admin | 8 Comments Filed under: click fraud, click quality, clicks, fraud, Google

• Everything's going to be great once we get our fraud problem solved

  In the 1800's, cattle rustlers of the open-range era were generally cowboys who had drifted into unlawful practices. They knew the cattle country and were adept at roping, branding, and trailing. These outlaws needed only to buy a few cows, register a Read More... Posted Sunday, February 04, 2007 1:59 PM by admin | 4 Comments Filed under: click fraud, click quality, Google

• Correcting Google's Inaccuracies

  First, let me introduce myself by way of my recent background – I left Symantec and joined Click Forensics because I wanted to help fight the industry’s biggest problem, click fraud, which threatens the economic foundations of the internet economy. At Read More... Posted Sunday, February 04, 2007 11:05 AM by admin | 2 Comments Filed under: click fraud, click quality, Google

• SES Chicago 2006 - Recap

  I am on my way back from Search Engine Strategies ( SES ) in Chicago. What could have been more fun than another click fraud panel this time in sunny Chicago in December! Honestly, I have been looking forward to participating with the same group we had Read More... Posted Saturday, December 16, 2006 5:28 PM by admin | 0 Comments Filed under: click fraud, click quality, SES, Google, Yahoo, IAB, CQC

• The Google Guy

  It was the SES show in Chicago last December. Not surprisingly, by the time the conference was over it was freezing cold and snowing sideways. Welcome to Chicago! I had just come from listening to the last session of the three day event, “The Click Fraud Read More... Posted Tuesday, August 08, 2006 2:29 PM by admin | 0 Comments Filed under: click fraud, SES, Google, Yahoo