Click Fraud Network

Ad Network Quality - a busy week!

tomcuthbert — Mon, 23 Jun 2008 21:14:00 GMT

Just last week, I served as a panelist on a Search Marketing Now webcast titled: "Ad Networks Best Practices: Keeping Your Advertisers Happy.” Dana Todd, the CMO of Newsforce.com and President Emeritus of SEMPO, joined me and we covered the topic of quality...(read more)

Case Study - Sometimes It Ain’t Click Fraud

admin — Fri, 13 Jun 2008 21:57:00 GMT

Reproduced with the permission of Neil Matthews. Originally posted at http://www.clickqualityconsultant.com/index.php/2008/06/11/case-study-sometimes-it-aint-click-fraud/ I was recently working with a client based in the US who had seen a massive increase...(read more)

Is Your SEM Manager a Robot?

mgraham — Tue, 10 Jun 2008 21:35:00 GMT

Recently, many advertisers received an “exciting announcement” in their Adwords accounts. Google announced that its new Automatic Matching feature is rolling out in a new expanded beta format. Automatic Matching has been enabled for some advertiser’s...(read more)

In Defense of the Brand

Tom Cuthbert — Fri, 06 Jun 2008 14:16:00 GMT

Advertiser brands are being used against them. This week's Wall St. Journal had an excellent article about “Piggybacking” . (No they are not referring to throwing a kid on your back and jumping around the yard!) This piggybacking is a form of brand infringement...(read more)

“The Happiest Place on Earth” - TRAFFIC Conference Orlando

Tom Cuthbert — Tue, 27 May 2008 00:24:00 GMT

The domain industry is fascinating. I have enjoyed being involved in events that are both educational and productive for Click Forensics and me. The latest event is the TRAFFIC conference held this week in “The Happiest Place on Earth”, Disneyworld of...(read more)

Geo-Targeting Your Clicks

Neil Matthews — Thu, 22 May 2008 17:11:00 GMT

This post discusses the topic of geo-targeting your pay per click campaigns. What is Geo-Targeting? Geo-Targeting is the ability to set a target country(s) to which your ads will be served. This allows the advertiser to set which countries they are interested...(read more)

Under the Iceberg

Tom Cuthbert — Thu, 10 Apr 2008 14:00:00 GMT

Over the past two years we have been trying to bring attention to the real danger of click fraud. It is a real problem that is getting worse not better. Since we began reporting our Click Fraud Index, the overall rate has climbed over 20%. This problem...(read more)

Why Yahoo Matters

Tom Cuthbert — Thu, 10 Apr 2008 13:57:00 GMT

A couple of weeks ago at Search Engine Strategies in New York, Click Fraud made big news. Yahoo announced a partnership with Click Forensics that changes the tone of the ongoing “Click Fraud Debate”. Since late 2005 there has been denial, litigation,...(read more)

Click Farms

Neil Matthews — Fri, 04 Apr 2008 19:26:00 GMT

This blog has been bringing you a series of posts which cover the basics of click fraud. This series is continued with an article on click farms. What is a click farm? Basically a click farm is a loosely couple group of people who are paid to click on...(read more)

Click Bots

Neil Matthews — Fri, 22 Feb 2008 19:16:00 GMT

As mentioned in previous posts, in this introduction to click fraud series, there are three main methods to commit click fraud, manually, via a click farm and by using click bots. This post discusses click bots. A click bot is a computer program which...(read more)

Does Google Have Enough Data to Combat Invalid Clicks?

Neil Matthews — Wed, 13 Feb 2008 16:34:00 GMT

This article asks the question does Google have enough data to combat the increasing invalid click problem? The thinking behind this post is based on the premise that Google only has data up to the point of the click, once the user is past the ad on Google...(read more)

Competitor Click Fraud

Neil Matthews — Fri, 08 Feb 2008 01:11:00 GMT

This post continues the introduction to click fraud series, and discusses competitor click fraud. Competitor click fraud occurs when your direct competitors click on your ads in an attempt to place their own ads more highly. This in turn gives them a...(read more)

Publisher Click Fraud

Neil Matthews — Wed, 30 Jan 2008 15:56:00 GMT

In a series of posts, we would like to bring you an introduction to the main subject areas of click fraud. In this post the topic of publisher click fraud is discussed. Publisher click fraud occurs when a website owner publishes an advertisement on their...(read more)

Community Click Fraud Solutions

Neil Matthews — Thu, 17 Jan 2008 19:57:00 GMT

I would like to talk about, what I call, community click fraud solutions, and why I think they are a better answer to the click fraud problem than stand alone solutions. What is a Community Click Fraud Solution? A community solution is where lots of advertisers...(read more)

New Kid On The Block

Neil Matthews — Tue, 18 Dec 2007 23:03:00 GMT

I am a new member of the Click Fraud Network blog, and I would like to take this opportunity to introduce myself and give an overview of the work I will be doing on the network’s blog. My name is Neil Matthews, and I am an independent click fraud consultant....(read more)