Click Fraud Network

The Click Fraud Network is a community of online advertisers, agencies and search providers working together to discuss ideas, share best practices, and work closely to develop industry standards and solutions to the click fraud problem. Click Fraud Network members receive free basic access to Click Forensics click fraud reporting system which provides campaign reports detailing click fraud threat level by keyword and search provider. Additionally, the Click Fraud Network publishes aggregate data using the Click Fraud Index. This information helps members identify trends and communicate with each other about this growing issue. Join today and help us work together to solve the click fraud problem.

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The Click Fraud Network is a community of online advertisers, agencies and search providers working together to develop an industry solution to the click fraud problem. Network members that provide data to the network receive free access to online campaign and risk assessment reports.

Click Fraud Index™

Derived using average threat level across all industries and keywords monitored by the Click Fraud Network. Threat Level is identified as having a high attribute rating score as measured by the Click Forensics rating engine using data provided by members of the Click Fraud Network

The Click Fraud Index monitors and reports on data gathered from the Click Fraud Network, which more than 4,000 online advertisers and their agencies have joined. The Network provides statistically significant pay-per-click data collected from online advertising campaigns for both large and small companies.

Key findings from data reported for Q3 2007 include:

The overall industry average click fraud rate was 16.2 percent for Q3 2007. This is an increase from 13.8 percent for the same quarter in 2006 and from 15.8 percent for Q2 2007.
The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.1 percent in Q3 2007. That’s up from 25.6 percent for Q2 2007, 21.9 percent for Q1 2007 and 19.2 percent for Q4 of 2006.
Over 60 percent of traffic from parked domains and made for ad sites was click fraud
In Q3 2007, the greatest percentage of click fraud originating from countries outside North America came from France (4.2 percent) China (4.1 percent) and Germany (3.7 percent).

Publishers and advertisers have recently felt the impact click fraud is having in the content networks. Increasingly, publishers are seeing a performance drop in the content network traffic quality. Advertisers are seeing their conversion rates drop significantly on content networks because of bad traffic coming from parked domains and other low quality sources.

“Click fraud activity continues to grow especially on made for ad sites, parked domains and on the content networks,” said Tom Cuthbert, president and CEO of Click Forensics. “Advertisers, publishers and search engines need to take notice because content networks are becoming the fastest growing source of click fraud. Ensuring their quality is essential for the pay per click advertising market to continue its growth.”