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Click Fraud Network » Click Fraud Network » Click Fraud 101 » Re: Click Fraud vs Click Quality - What's the difference?
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The Click Fraud Network is a community of online advertisers, agencies and search providers working together to develop an industry solution to the click fraud problem. Network members that provide data to the network receive free access to online campaign and risk assessment reports.

Click Fraud vs Click Quality - What's the difference?

Last post 08-16-2008, 7:56 AM by inversearch. 6 replies.
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  •  03-22-2007, 3:56 PM 209

    Click Fraud vs Click Quality - What's the difference?

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    Yahoo defines Click fraud and click quality:

    Click fraud is generally considered to be clicks made with bad faith with the sole purpose of generating a charge to the advertiser with zero possibility of a legitimate site visit or transaction occurring. 

    Traffic quality clicks (or click quality) refers to all clicks that are not click fraud, which includes everything from perfectly converting clicks to those that do not convert. It refers to clicks from domestic and international users and clicks from our various distribution channels and products.

    Yahoo also states: "While we are not legally obligated to address traffic quality issues, our aspiration is to bring good value to our advertisers."
     
    Google defines invalid clicks:

    The term "fraud" implies deliberate deception. Our aim in fighting invalid clicks is broader and includes clicks that we suspect may have been deceptive or malicious, as well as clicks that we deem invalid for other reasons, such as accidental double clicking on an ad (which by the way Google used to "accidently" charge you for). The usage of the word "fraud" in this context has caused a great deal of confusion, as it's practically impossible to "prove" that an impression or click was caused by deliberate deception.

    Google also states: "We choose not to charge for invalid clicks".

    MSN defines invalid click as:

    An invalid click is a click that Microsoft adCenter has identified as having characteristics typical of user error, malicious activity, or similar types of irregular activity.
     

    What do you think?  

    Should Google, Yahoo and MSN be legally obligated to address click fraud or invalid clicks?

    • Yes (85.7%)
    • No (0%)
    • Not sure (14.3%)
    • Total Votes: 21

  •  04-17-2007, 7:44 PM 216 in reply to 209

    Re: Click Fraud vs Click Quality - What's the difference?

    Reply Quote
    Google chooses not to charge for invalid clicks and Yahoo (although not legally obligated) aspires to bring good value to it's customers.  It's amazing they are still in business as they refer to customers as though they are a nuisance.  unbelievable... 

  •  04-21-2007, 5:40 PM 238 in reply to 216

    Re: Click Fraud vs Click Quality - What's the difference?

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    It is very frustrating to see industry leaders like Google and Yahoo refer back to their T&Cs when challenged on click fraud and click quality. 

    Their T&C's may provide them with solid legal ground to stand on - but, it is quickly becoming a slippery slope as more and more advertisers gain visibility into click fraud and click quality issues on their own sites.

  •  06-02-2007, 4:29 PM 271 in reply to 238

    Re: Click Fraud vs Click Quality - What's the difference?

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    totally agree, instead of treating us like customers, they continually try to keep everything black box and in their favor.  This may work in the short-term, but it definitely creates an opportunity for the next competitor

  •  06-13-2007, 6:48 PM 301 in reply to 271

    Re: Click Fraud vs Click Quality - What's the difference?

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    We don't think google treat advertiser as customers so well, in most of the situations, when we reported the fraud clicks using our raw access web logs, they simply won't issue you any refund. The adwords support just responded with their standard canned response to us, e.g., we detected at least 30 clicks in the search network and content network in our web access log, we copied these access logs and sent them for a solution, never got solved. Hate to say that, but yes, dvaldez, google has been treating the advertisers as cash mill and has been keeping its black box for its own favor. We will love to see the rise of competitors, and hope they won't be merged, so that we advertisers can benefit from the competitions.
    Filed under: , ,

  •  06-13-2007, 6:51 PM 302 in reply to 216

    Re: Click Fraud vs Click Quality - What's the difference?

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    PPCandPCs:
    Google chooses not to charge for invalid clicks and Yahoo (although not legally obligated) aspires to bring good value to it's customers.  It's amazing they are still in business as they refer to customers as though they are a nuisance.  unbelievable... 

     We hate to say that, but PPCandPCs, you're terribly right about this.Yes

  •  08-16-2008, 7:56 AM 450 in reply to 209

    Re: Click Fraud vs Click Quality - What's the difference?

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    Web Searching Evolves with the Launch of InverSearch

    FREDERICK, Md., June 23, 2008 -- Take the typical Internet search and turn it on its ear. The result is InverSearch (http://www.inversearch.com), the new, patent-pending Internet search engine that’s like no other search engine before it.

    Officially launched today, InverSearch inverts the relationship between businesses and consumers. The site acts as a conduit between businesses and the potential clients who are searching for the products or services they need. But businesses--not Internet searchers--are ultimately in control of how much they spend at InverSearch: The company’s pay-per-response business model completely eliminates click fraud, charging businesses only for the responses they make to interested searchers.

    “InverSearch is a search engine that bills its business users by the number of responses they make to consumer inquiries rather than by the number of hits they receive,” explained InverSearch, LLC founder and chief strategy officer Joseph Cibula. “InverSearch has moved completely away from the pay-per-click business model that currently dominates the search industry. In its place, we favor pay-per-response, which does not affect the relevancy of search results or devour advertisers’ budgets.”

    Consumers and businesses alike sign up for InverSearch accounts; consumer accounts are available free of charge, while businesses pay only for the bona fide leads the site delivers to them. Once consumers create their accounts, they can create confidential inquiries for the products and services they need and submit the inquiries to businesses globally, locally or anywhere in between. The inquiries are delivered via the InverSearch user interface to InverSearch business clients, who can choose whether to respond directly--via e-mail or with incentives like coupons and special offers--or to delete consumer inquiries that do not interest them, paying only for the responses they actually make.

    “In many respects, InverSearch is like a dating service, matching consumers with needs to businesses with solutions,” Cibula stated. “It’s the beginning of a paradigm shift from the burden of searching being placed on the consumer. Since businesses already respond to consumer inquiries that come from conventional business advertising, InverSearch integrates seamlessly with the advertising businesses are already doing.”
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