Google Adwords Setup
To get the most out of your Click Fraud Network reports, there are two very important elements to configure in your Google Adwords account; Auto-tagging and Keyword Pass-through.
Auto-tagging
*** The first and most important element is to enable Auto-tagging. Your paid clicks will not be considered by our reports if they do not contain a Google Click Id provided by Auto-tagging. ***
Keyword Pass-through
In order to track your click ad keywords, they must be included in your click ad's URL path. e.g. www.yourdomain.com/products.htm?kw=tennis+balls
There are two methods to do so:
- Keyword Substitution - a method that takes advantage of Adword's keyword substitution feature.
- Keyword Specification - a method where you specify the campaign keywords manually.
Keyword Substitution Method
This is the recommended method as it requires the least amount of work. Adwords will automatically substitute the {keyword} string you place in your destination URL with the actual keyword associated to the ad.
- Log onto AdWords, click on the campaign you wish to modify, select the AdGroup you wish to edit, then click on the "Keywords" located on the right hand side of the page. You will see a list of all of the keywords purchased for that campaign.
- Select all the keywords by clicking the checkbox next to the word "Keyword" at the top left hand corner of the list of keywords.
- Click on the "Edit Keyword Settings" button.
- If the "Destination Url" text area is blank, then:
- Type in the URL that will specify where in your site the user will be taken when they click on your ad. So if your site domain is "www.yourdomain.com" and you want the user to land on your products page, the entry would look like so: www.yourdomain.com/products.htm.
- Add to the URL this exact text: ?kw={keyword} The completed URL should look like so: www.yourdomain.com/products.htm?kw={keyword} or www.yourdomain.com/?kw={keyword} if your home page is the desired landing page.
- If the "Destination Url" area is not blank and the URL already contains a ?, then add &kw={keyword} to the end of the URL string. e.g. www.yourdomain.com/products.htm?source=google&kw={keyword}
- A quick way to apply the URL string to all your keywords is to click on the small arrow near the URL text field for the first keyword row. All the URL text boxes below it will be populated with the current URL string.
Keyword Specification Method
The steps are the same as the keyword substitution method but instead of using Adwords' special {keyword} substitution string, you would manually type in the the keyword for each keyword row. e.g. www.yourdomain.com/products.htm?kw=Data+Mining