Click Fraud Network

The Click Fraud Network is a community of online advertisers, agencies and search providers working together to discuss ideas, share best practices, and work closely to develop industry standards and solutions to the click fraud problem. Click Fraud Network members receive free basic access to Click Forensics click fraud reporting system which provides campaign reports detailing click fraud threat level by keyword and search provider. Additionally, the Click Fraud Network publishes aggregate data using the Click Fraud Index. This information helps members identify trends and communicate with each other about this growing issue. Join today and help us work together to solve the click fraud problem.
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  • Click Forensics CEO on CNBC

    Search giants like Google and Yahoo count on a Web surfer's every click to generate revenue, but some advertisers say they're getting ripped off. Tom Cuthbert, president of Click Forensics, shares his insight with CNBC's Carl Quintanilla. Click here to view the CNBC video. 
    Posted to Click Fraud: Dissecting The Press (Forum) by Kevin Embree on July 19, 2007

  • Profiting from Click Fraud

    A day or so ago, Shuman Ghosemajumder from Google posted two blogs on his personal site questioning Click Forensics data, methodologies and motivation. While it is really unfortunate that we have to take time to address these issues, I will. It is unfortunate because Shuman and I have had numerous phone conversations, email ...
    Posted to Click Fraud Network (Weblog) by admin on February 4, 2007

  • Everything's going to be great once we get our fraud problem solved

    In the 1800's, cattle rustlers of the open-range era were generally cowboys who had drifted into unlawful practices. They knew the cattle country and were adept at roping, branding, and trailing. These outlaws needed only to buy a few cows, register a brand, and begin branding stray cattle. The altering of brands was a frequent practice among ...
    Posted to Click Fraud Network (Weblog) by admin on February 4, 2007

  • Correcting Google's Inaccuracies

    First, let me introduce myself by way of my recent background – I left Symantec and joined Click Forensics because I wanted to help fight the industry’s biggest problem, click fraud, which threatens the economic foundations of the internet economy. At Symantec, I was responsible for the development of all heuristic technologies used to ...
    Posted to Click Fraud Network (Weblog) by admin on February 4, 2007

  • SES Chicago 2006 - Recap

    I am on my way back from Search Engine Strategies (SES) in Chicago.  What could have been more fun than another click fraud panel this time in sunny Chicago in December!  Honestly, I have been looking forward to participating with the same group we had in San Jose last summer.  The discussion was lively and I have a deep respect for ...
    Posted to Click Fraud Network (Weblog) by admin on December 16, 2006

  • Measuring Clicks

    I wanted to update you on some important developments regarding the Interactive Advertising Bureau (IAB) Click Measurement Working Group.  Earlier this month, Kevin Embree and I attended the first meeting of the working group in San Francisco. The meeting was well attended in San Francisco and others joined in New York and by phone.  We ...
    Posted to Click Fraud Network (Weblog) by admin on September 26, 2006

  • Former eBay Trust & Safety Expert to represent Click Forensics and 2,500 Members of the Click Fraud Network on the IAB Click Measurement Working Group

    Click Forensics Names Kevin Embree to Board of Advisors SAN ANTONIO, Texas – September 13, 2006 – Click Forensics™, LLC, which runs the search advertising industry’s largest independent click fraud reporting service – the Click Fraud Network™ ...
    Posted to Click Fraud Network (Weblog) by admin on September 26, 2006
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