Click Fraud Network

The Click Fraud Network is a community of online advertisers, agencies and search providers working together to discuss ideas, share best practices, and work closely to develop industry standards and solutions to the click fraud problem. Click Fraud Network members receive free basic access to Click Forensics click fraud reporting system which provides campaign reports detailing click fraud threat level by keyword and search provider. Additionally, the Click Fraud Network publishes aggregate data using the Click Fraud Index. This information helps members identify trends and communicate with each other about this growing issue. Join today and help us work together to solve the click fraud problem.
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  • Pay-Per-Action (PPA) Does Not Escape Fraud

    Google recently announced the global expansion of it's new PPA program available to select adwords advertisers.  For those unfamiliar with this terminology, PPA means pay-per-action, also called CPA, cost per action.  Participants pay for traffic delivered to their sites only when a specified action occurs e.g. white paper download, ...
    Posted to Click Fraud Network (Weblog) by Lori Weiman on June 26, 2007